Gion Matsuri in Miyagawacho Hanamachi

Dear guests and patrons, 

Maiko and Geiko of Hanafusa okiya present you - The Gion Matsuri, that will take place on July 16th 11 am slt.

Short history: The Gion Festival or Gion Matsuri is one of the most famous festivals in Japan. This festival originated as part of a purification ritual (goryo-e) to appease the gods thought to cause fire, floods and earthquakes. In 869, the people were suffering from plague and pestilence which was attributed to the rampaging deity Gozu Tennō. Emperor Seiwa ordered that the people pray to the god of the Yasaka Shrine, Susanoo-no-mikoto. Sixty-six stylized and decorated halberds, one for each province in old Japan, were prepared and erected at Shinsen-en, a garden, along with the portable shrines (mikoshi) from Yasaka Shrine.

This practice was repeated wherever an outbreak occurred. In 970, it was decreed an annual event and has since seldom been broken. Over time the increasingly powerful and influential merchant class made the festival more elaborate and, by the Edo period (1603–1868), used the parade to brandish their wealth.

In 1533, the Ashikaga shogunate halted all religious events, but the people protested, stating that they could do without the rituals, but not the procession. This marks the progression into the festival’s current form.